About Us


We're an evergreen fund investing in startups that invent technology to maximize humanity's creative potential. As society shifts from a paradigm of consumption to a paradigm of creation, Silicon Valley remains stubbornly focused on the commodification of content. By contrast, we see a historic moment for value creation in human-centered creativity platforms.

Investment Areas

Our investment thesis is focused on customers, markets, and use cases. Within that niche, however, we are able to invest across a wide range of industries and regions. Portfolio companies fall into three broad categories:

Core Innovation in Frontier Tech — technology that makes wholly new forms of creative expression possible or radically lowers barriers of access to existing systems.

Tools and Platforms — products that expand opportunities for creativity, with a particular emphasis on casual creatives and indie artists.

Networks and Marketplaces — platforms that connect creatives throughout the developing world to global customers and markets.

Why Evergreen?

Unlike traditional closed-end VC funds, which typically have 10-year lifespans, an evergreen fund is structured as a permanent company. Why does this matter?

  1. We can work on building long-term value, instead of just chasing quick exits.*
  2. The evergreen model fosters a stronger alignment of interests with our portfolio companies.  Traditional VCs sometimes push portfolio companies toward high-risk, maximum-growth-at-any-cost strategies that make sense for the investor but not necessarily for the company. Our goal is to help them build profitable, healthy businesses.
  3. We can spend less time fundraising and more time with our portfolio companies. 
  4. We can employ a wide range of investment strategies and instruments to match the right form of capital to each opportunity.

We love big exits as much as anyone, but that's not the only way to build a great company!